Printing best-by dates, lot codes and other information onto the package is an essential task for every beverage manufacturer; retailers look at this information to assist them with stock rotation and consumers look for this information to check for product freshness. However, printing the required information is not as straightforward as it sounds – there are many pieces that must be considered when selecting the right type of coding printer for your specific beverage production line.

Watch Videojet global business unit managers discuss the merits of continuous inkjet (CIJ) and laser coding technology within the beverage industry, challenges faced by beverage manufacturers, and the factors to consider when selecting CIJ or laser.